“Where does the money go?” – A question brought up to the Wounded Warrior Project

STORY

In 2016, Wounded Warrior Project, a non-profit organization that provides treatment and care for those in the U.S. military were questioned by civilians and the government as to where and how their charity funds are used for. WWP is one of the biggest charities in the US that is often supported by citizens across the US and is affiliated with other charities around the globe. The allegations arose from NY times and CBS, claiming that they are using “too much of the charity funds for their own” and the revenue is diminishing. The allegations got the eyes of a charity navigator who investigated the charity. The CEO of WWP, Steve Nardizzi, quoted to the allegations saying…

“I look at companies like Starbucks — that’s the model… You’re looking at companies that are getting it right, treating their employees right, delivering great services and great products, then are growing the brand to support all of that.”

In response to the CEO, critics have explained that WWP shows no similarity of Starbucks, neither as a business nor a company and does not have the same benefits to the employees at all.

PR RESOLUTION 

 One of the biggest mistakes they made in handling the situation was to not give a clear response within the allegations. One of the critics explained the situation as “The Board was like a deer in the headlights”, making it obvious that it was their fault and were not doing much to give a resolution to this problem. However, the PR team of the charity made a pledge to raise $500 million for supplemental health care among the veterans and soldiers. They have also advertised their treatment plans and programs  for PTSD and brain injuries among the soldiers. The charity have been much more open and clear about where exactly their funds go to and the different programs and treatments that are offered by the organization.

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Photo Credit: ErikaWittlieb via pixabay

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